Promotional approaches have changed over the years. This is because of changing mediums and the ability of the internet to reach over the whole world. We now have ways to target audiences with social media connections, the upshot of this being that we can target several smaller groups with advertising promotions rather than try to appeal to everybody with one generic campaign. Personally, we think diversity is a good thing.
When there were only three or four television channels, owned by three rival groups, each would complete for the largest audience. They did this by trying to show a film or sitcom with the widest generic appeal. Now we have countless television stations, many grouped under the same owner. Stations can now afford to appeal to different demographics, with more specialized programmes. The station owners get a market share across several different channels rather than with one main channel. The audience benefit from the diversity.
We can uses multiple advertising forms to reach different target demographics.
Stickers are fairly inexpensive when made in bulk. They have the great distribution advantage – people take your promo stickers and post them for you.
There’s no reason not to have multiple stickers that appeal to many different target audiences. And multiple stickers alongside each other gives the impression of a bigger company with diverse services.
Great for getting your products and services out there. You can be creative with a store display, by eye catching, but reflect the company image. Remember you can work in 3D.
This is intended to attract people from the general public.
These displays are often more business orientated; you are aiming to attract clients already attending the exhibition, so they are already interested in the general industry; you have to attract them to your specific area.
Exhibiting your products along with your display tends to be a good approach here.
Corporate banners for your company. Corporate banners for each client you work with. If there is an event, have a specific cooperate banner made.
There are generally useful for exhibition Displays Sydney wide.