A Little Colour

There is no one colour for situations. Different advertisers and different products work well with different colours. Knowledge of this helps, but the matter gets complex quite quickly. A colour that works for one situation might be counterproductive in another. Even a variation on the same colour might give a very different result. In the […]

Advertising Misconceptions.

Billboards, signs displays Sydney Signs advertise a business, either to convince the public that they need you product, or to just let the already interested party know where you are. But people have many misconceptions about advertising. Advertising is about trickery Not really. People aren’t fooled easily, at least not for long. There are certainly […]

Basic Advertising Points

No rules are absolute when it comes to creative pursuits. But we do need to look at what is effective, what achieves the goals we set out to do, and occasionally look at what accidentally worked without apparent reason. – Print ads should have a concise headline. Sometimes you can forgo a heading if the […]