Everybody grasps the idea that a business needs a marketing campaign in order to get the attention of the public. The same people tend to think that this advertising needs to really grab the public at first glance and stick in their memory.
Yet occasionally a business will have mediocre results even with constant sales promotion. They may even have mediocre results with a campaign that they and other quite like. So what gives?
Well, liking something and communicating you intent are not the same thing. People can like the logo but not realize what you are selling. Or not understand that they might have a need for what you are selling. You ad can be good in the sense that people like it, but that does not mean it is effective.
Ineffective advertising is a poor waste of money and effort, leaving us feeling frustrated. Effort without results will always be frustrating.
A successful marketing campaign should offer more than appeal and interest. It’s about more than just getting their attention. You want them to try your products and services. You want them to set a side time and get them to make the effort to see what you have to offer.
- Make things pleasant. We are all attracted to what is pleasing to the senses.
- Try to engage more sense than one. We see, listen, feel, smell …etc.
- Work in an instant. Do people know what the company does at one glance?
- More than a service, is you company posh? Light hearted? Boutique? The reliable down-to-earth folk next door? Does the sign or ad show this!
- Show the viewer why they need of could really use you service of product.
Add campaign work with
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Talk to us about getting your ad campaign out there.