– Despite the internet revolution most businesses have a shopfront, and need a sign to show others who and where they are. Who would go into an unmarked shop? How would they now it was a shop? Customers would avoid an unmarked building.
– Any decent sign is a form of advertising. But potential customers will gravitate towards the company that looks professional. A good sign can do more than show your area of business and location, it can make you stand out from the completion. And those who notice a good sign might well remember it when do need you company’s services.
– Staff can gain a sense of solidarity with a sign. Staff are part of a company that is bigger than their individual selves, even as they all remain individuals.
If a person is at your reception they probably already know about you, or have walked into the wrong office. But a reception sign is about a professional image. Make it look like you own the building, have a reception sign that makes a statement. Customers and staff will respond.
This is the type of sign advertising that gets noticed by passing pedestrians. Some customers were looking for the shopfront after hearing about it on the internet. Other people will stop to shop just because they saw the outdoor banner. Even if a sign only brings in a few customers the minimal cost is justified.
Stickers and posters work well for some industries. Entertainment, games, family orientated businesses, travel, education and many other lines of work do well to have posters to bring them some attention. Some people actively look for entertainment or travel, others will be interested if they see the relevant advertising.
Stickers blur the line between decoration and advertising. Plenty of children will use stickers to decorate bags; plenty of other people will see the sticker’s message. This is a lot of exposure for a small investment.